The global professional Audio/Visual (A/V) industry is expected to total $114 billion by 2016. With that much money being spent, how do you make certain that your company is getting the best value for the technology you need to enhance your business? It’s simple – select an A/V business partner who can effectively demonstrate the value of those A/V systems to you. Here are some things to consider as you start the process:
- Find a partner that will help you connect the A/V technology to your business goals.
Find a partner that will share each of the ways an A/V system will help your company reach its goals. A good partner will do this by getting a thorough understanding of your business and your goals for a new A/V system. (Examples could be to: increase sales, maximize brand recognition, enhance teleconferences, or some combination of all these items.)
The analysis of this information is often based on the “S.M.A.R.T. Objectives” format, which will guide the technology selection process to help you ensure that each recommended device meets your goals. S.M.A.R.T. is an acronym for the items listed below:
- Specific – The end goal is a precise objective, such as “increase sales.”
- Measurable – The end goal can be measured (e.g., “increase sales by 10%”).
- Achievable – Can the goal actually be reached?
- Realistic – Is the goal worthwhile for your company?
- Timely – Is now the right time to aim for this kind of goal, or are there other factors that might prevent success?
With these objectives in mind, you can more effectively connect A/V technology to your goals—now and in the future.
- Let your A/V solutions provider build a strong case for your return on investment (ROI)
The term “value” carries different meanings in different situations so that’s where ROI comes in. How is a new A/V solution going to provide a strong ROI? To truly demonstrate the benefits of the technology they are advocating, a good partner will provide a thorough, compelling ROI case.
This is accomplished by learning a bit more about your business and how A/V technology might improve the bottom line, either by boosting profits or saving on costs. For example, a new digital signage network might improve brand recognition, promote price cuts, and increase sales. A meeting room with video conferencing capabilities and a digital whiteboard might help your company cut down on its corporate travel budget. An effective speech privacy system can provide measurable results in employee productivity based on reduced worker distractions. Even if the ROI comes in less obvious ways—such as improved customer experience or more effective customer service – look to your A/V partner to highlight those benefits to you.
- Look to the future
With professional A/V technology growing at such an impressive rate, it’s clear that these systems will play a key role in your business for years to come. Be sure to confirm with your A/V partner that the types of systems described above are poised to continue serving your organization as each year passes. Tech Electronics – with 52 continuous years in business – hopes to become that A/V business partner for you.
